Stumbled upon this amazing video today that combines my two loves: cats, and UX.

How do we really show to our stakeholders that UX is important? How do we prove to them something that seems completely obvious to us, yet somehow intangible and “maybe not worth the time” to some stakeholders?

This video uses a cat as an example, but highlights the simple fact that it doesn’t matter if you give the stakeholders what they want, or if you create what you would want. If you don’t give the cat (your user) what they truly want, they aren’t going to use it. And if your user doesn’t use it, someone else is going to get their business.

If your stakeholders are cat people, show them this video. If they’re dog people, you might want to make a new video.

My favourite quote? “… I have to make jolly-well sure that I satisfy the cat first, remember that I’m not a cat, and find ways to play on the cat’s own motivations. Only then does everybody win.”

meow!