Innovator’s Dilemma Personas

I wrote and designed these personas for Primal Fusion Inc.

Inspired by the book The Innovator’s Solution, these personas were created to guide design and development of a product, based on the consumers it was to be aimed at: Innovators and Early Adopters.

Design was inspired by other personas that I have seen, and is intended to convey through prose a sense of who our consumers should be. The scales on the right and the lists at the bottom characterize consumers at a glance, while the names and images gave us someone to identify with, and a handle with which to refer to them.